Andrea Bellezza, the Founder and the Strategic Director of OnScreen Communication, has delivered a brilliant lecture related to the innovation...
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Master in Marketing and Communication
The Rome Business School Master Marketing and Communication is the ideal choice for those who want to achieve an excellent preparation in those disciplines, and to start or strengthen a successful professional path on an international level. -
Short Courses
The Rome Business School short courses are designed to provide students, entrepreneurs, managers and professionals the opportunity to study specific subjects and update their knowledge. -
Distance
learning
At a distance, via a cutting-edge web platform, with or without webcam, live online lessons.
At a distance, how and when you want, with the assistance of a personal tutor.
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Career service
Paid international internships; Having your CV inserted in the Rome Business School database and distributed in the international network; A free review of your CV; Support in managing your job interviews; Networking meetings; A personalised monitoring and alerting service of the best job opportunities.
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Welcome to the Rome Business School
Managerial training of excellence
The Rome Business School is a managerial training and research institute of excellence.Its aim is to play a role in closing the gap between the academic world and the job market by providing managerial training courses suited to convey the knowledge necessary to kick off or develop professional careers or business activities.
Our mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual.
Latest news
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Andrea Bellezza’s lecture on Innovation Management and new technologies for marketing and communication -
Rome Business School welcomes Chulalongkorn University- ThailandAll roads lead to Rome, including those that originate far away; even those that start in Thailand. Thus, on May... -
Rome Business School visit the markets of Trajan and the exhibition of MondazziA new engagement of the LeArn To programme aimed at learning to do business through art. On the 20th of... -
At work at Deutsche Post DHL after the Master at the Rome Business SchoolBarbara Zanusso, having graduated at the Rome Business School’s Master’s Degree in Marketing and Communication, talks about her experience of international...
Our School
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Career serviceThe Rome Business School, in partnership with AIESEC and other international organizations, provides its students with valuable opportunities for personal and professional...Continua a leggere -
InnovACTION ResearchThe ‘InnovACTION’ Research Department was instituted following the decision to put to work those ideas in the field of scientific research that are relevant to...Continua a leggere -
LeARnToImagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. (A. Einstein)...Continua a leggere -
FacultyRome Business School is proud to avail itself of an international faculty of primary level, an expression and bearer of the most modern knowledge about...Continua a leggere -
OrganizationInside Rome Business School’s organization it can be identified three levels of development: training, international contacts, local management. Respectively, there are the components of the...Continua a leggere -
Work with usWe are looking for motivated, talented people who subscribe to our corporate values and who are compatible with our corporate culture. Please send your resume...Continua a leggere
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*Our Courses* SEGMENTATION, TARGETING AND POSITIONING. Behind any successful m...
*Our Courses*
SEGMENTATION, TARGETING AND POSITIONING.
Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition.
The Rome Business School’s Segmentation, Targeting and Positioning course was designed with the aim of providing you with excellent conceptual approaches and operational methods, to enable you to accurately and effectively manage these strategic marketing activities.
The course will take place on 27 and 28 of May.
If you wish to receive more information, you can contact us or visit our website romebusinessschool.it
See you soon!
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