Welcome to the Rome Business School
Managerial training of excellenceThe Rome Business School is a managerial training and research institute of excellence.
Its aim is to play a role in closing the gap between the academic world and the job market by providing managerial training courses suited to convey the knowledge necessary to kick off or develop professional careers or business activities.
Our mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual.
Andrea Bellezza’s lecture on Innovation Management and new technologies for marketing and communicationAndrea Bellezza, the Founder and the Strategic Director of OnScreen Communication, has delivered a brilliant lecture related to the innovation...
Rome Business School welcomes Chulalongkorn University- ThailandAll roads lead to Rome, including those that originate far away; even those that start in Thailand. Thus, on May...
Rome Business School visit the markets of Trajan and the exhibition of MondazziA new engagement of the LeArn To programme aimed at learning to do business through art. On the 20th of...
At work at Deutsche Post DHL after the Master at the Rome Business SchoolBarbara Zanusso, having graduated at the Rome Business School’s Master’s Degree in Marketing and Communication, talks about her experience of international...
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- *Our Courses*
SEGMENTATION, TARGETING AND POSITIONING.
Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition.
The Rome Business School’s Segmentation, Targeting and Positioning course was designed with the aim of providing you with excellent conceptual approaches and operational methods, to enable you to accurately and effectively manage these strategic marketing activities.
The course will take place on 27 and 28 of May.
If you wish to receive more information, you can contact us or visit our website romebusinessschool.it
See you soon!
Segmentazione, targeting e posizionamento | Rome Business School
Corso su Segmentazione, targeting e posizionamento della Rome Business School