Augmented Reality Coaching Contents

The course involves the study of subjects and techniques related to the fields of management, marketing and technological innovation.

Below is the detailed syllabus:


Module A – 1 day


Market Scenario
  • Global Trends
  • The market for innovation
  • Direct management experience
Value Analysis
  • Basic methods for value analysis
Workshop: creation of an objective database
  • Database creation and management
  • Customer Relationship Management (CRM) and progress management

Dr. Germano E. Gaudenzi, Strategy Director of the Maggiore Group and President of GEG Management.

Module B – 2 days


Effective marketing planning
Market Analysis
Segmentation, targeting and positioning
  • The Marketing Mix
  • Product
  • Price
  • Distribution
  • Communication
Service marketing particularity
Brand development and management
Competition analysis and management
Management methods and tools
  • Relational techniques


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