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News Rome Business School

What is Digital Marketing?

Company and enterprise online platforms ever increasingly represent a competitive advantage in terms of corporate visibility; websites, social media profiles, and all those online tools used for communication represent a company’s digital image, a powerful global shop window and the first indirect contact that a company has with potential clients interested in its...
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The importance of being ‘mobile responsive’

From simple start-ups to leaders on the market: today, companies grow by going digital and using social channels.Today’s market space is a red ocean populated by both fledgling start-ups and companies with solid values and missions, but there are also many small and medium companies that wish to distinguish themselves from the tangle...
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Arts and Culture Sustainability in Zimbabwe

 Zimbabwe is a country full of art and culture, and Melody Zambuko, our Master of Arts and Culture Management student, has best represented this reality in her final project.Through an impressive documentary featuring important diplomatic figures, such as the Italian Ambassador to Zimbabwe, His Excellency Enrico De Agostini, and UNESCO Regional Cultural Advisor Damir Dijakovic,...
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The Ambassador of Cameroon visits the Rome Business School

On June 23, the Rome Business School had the honour of playing host to the Ambassador of Cameroon to Italy, His Excellency Mr Dominique Awono Essama, who participated in the exhibition of the final project of our Master Course in Political Marketing presented by Mrs Laure Anny Atangana.The final project presented by Mrs Atangana addresses the...
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The era of emotional marketing: Schmitt’s theory

“An artist is someone who uses bravery, intuition, creativity and boldness to challenge the status quo. And an artist takes it personally (all of it: the product, the process that created it, the reactions of the people with whom he is trying to connect).” Seth Godin

Emotional marketing is ever more on the offensive in today’s commercial...
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Prof. Clutterbuck’s Conference – watch the stream recording

 Last Monday, June 26, prof. David Clutterbuck, co-founder of the European Mentoring & Coaching Council (EMCC), held a double conference on coaching and mentoring at the Rome Business School.The initiative focused on the importance of coaching and mentoring in companies and organizations, paying particular attention to the topic of team coaching.This unmissable event was attended...
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Rolando D’Angeli visited the Rome Business School

Rolando D'Angeli - Owner of Don't Worry Records, FoxBand Recording studios, Music Show International held a very interesting training session for our students of the Master in Arts and Culture Management.Mr. Rolando D'Angeli is part of the Italian music history and one of the biggest Italian music producer and artist manager. He has worked...
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Insight Interview with Prof. Marshall Langer

Marshall Langer is a graduate of Boston University and Wharton School at the University of Pennsylvania. He entered academia after a 12 year career working for multinationals in the USA and Europe, principally in investment banking (Donaldson, Lufkin & Jenrette) and investment arbitrage (BNP Paribas).

Here...

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