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Integrated company communication

Integrated company communication

Overview

Among the marketing mix levers, communication is the most visible and the most subject to the scrutiny of customers and the general public. At the same time, it offers a set of tools and opportunities that, if correctly managed, enable companies and organisations to increase their brand value and gain a competitive advantage on the market.

In order to achieve this, company communication needs to be planned, implemented and controlled in a fully managerial fashion, making effective use of the available channels’ features and techniques. Specifically, communication levers require an integrated management approach in order to produce coherent and effective messages.

Objectives

The Rome Business School’s Integrated Company Communication course is aimed at giving you a full understanding of the role and potential of communication within your organisation’s context and to acquire a fuller awareness of the tools available. You will develop more complete competencies as a marketing and communication professional, acquiring the necessary bases for possible further specialisations. The course will help you widen your knowledge of company communication techniques in their conceptual, applied and organisational aspects.

Target Recipients

This course is designed for those who have been operating in the field of market communication for a short time or are new to this discipline. It is also suited for those who, although they do not directly operate in the field of company communication, belong to work groups that support communication activities or handle them as part of their activity.

Contents

Integrated company communication
The development phases of effective company communication
Defining the funding and the promotional mix
The communication mix
Socially responsible company communication

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Course options

This course can be attended in three ways:

  1. On campus

  2. On line, via a cutting-edge web platform

  3. In house, i.e. at your workplace

Benefits

Whichever way you choose to take the course, you will receive:

CERTIFICATE

At the end of the course, you will be presented with a named participation certificate.

HIGH QUALITY LECTURES

Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.

LEARNING MATERIALS

All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.

CAREER-SERVICE

If you wish, participation in this course will entitle you to:

  • Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
  • The review and editing of your CV;
  • Support in managing your job interviews.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

Course duration and dates

Tuition fee

How to apply

To register you have to:

  1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812 or via Email to info@romebusinessschool.it

  2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT

  3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812 or via email to info@romebusinessschool.it

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