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International Marketing

International Marketing

Overview

The development communication and transport technologies have connected the world and unified and globalised the market. In this context, an increasing number of companies find themselves faced with choice of whether and how to try to extend their marketing activities on a global scale. For those companies that already are international, the challenge involves the ways in which to manage international activities and respond or anticipate the global market’s complex dynamics. For this reason, modern marketers must acquire and constantly update their knowledge and competencies in the field of international marketing in order to be always prepared to successfully operate in the global market complexity.

Objectives

The Rome Business School’s International Marketing course was designed by our experts to provide you with the knowledge and competencies necessary to perform marketing activities on an international scale. You will learn to analyse the global business context and its dynamics and how to evaluate the best internationalisation strategy for your company. Specifically, you will learn how to set up your organisation’s marketing mix depending upon the reference scenario.

Target recipients

Managers, professionals and graduates who take care or wish to take care of international marketing. More specifically, the course is suited to all those – entrepreneurs, professionals and marketing managers – who wish to develop their competencies in the field of marketing in multinational or global contexts.

Contents

International marketing today
An overview of the international marketing environment
Deciding to operate on the global market
Choosing the markets in which to operate
Choosing how to operate abroad
Formulating an international marketing programme

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Course options

This course can be attended in three ways:

  1. On campus

  2. On line, via a cutting-edge web platform

  3. In house, i.e. at your workplace

Benefits

Whichever way you choose to take the course, you will receive:

CERTIFICATE

At the end of the course, you will be presented with a named participation certificate.

HIGH QUALITY LECTURES

Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.

LEARNING MATERIALS

All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.

CAREER-SERVICE

If you wish, participation in this course will entitle you to:

  • Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
  • The review and editing of your CV;
  • Support in managing your job interviews.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

Course duration and dates

Tuition fee

How to apply

To register you have to:

  1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812 or via Email to info@romebusinessschool.it

  2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT

  3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812 or via email to info@romebusinessschool.it

 

 

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