ONLINE APPLICATION

Contents

  • Introduction to Marketing
  • Company and Marketing Strategy

Understanding the Marketplace and Consumers

  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour

Designing a Customer-Driven Marketing Mix

  • Segmentation, Targeting, Differentiation and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing:  Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy

Communication and Promotion

  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management

Online Marketing

  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising

Competing on an international scale

  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility

Special Contents

The technical/professional teaching is enriched by:

Company tours, to get to know managerial systems and players from the inside

Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management

 

«LeARn To» is the Rome Business School’s exclusive programme aimed at learning and doing business through art, included in the Master’s Degree course. Exhibitions, conferences, concerts and movies for a 360° cultural growth.

Rome Business School students at Rome’s Palazzo Barberini.

 

 

Go to Master Marketing Comunicazione