On the 7th of November 2017, Dr Daniele Maver, the President of the Jaguar & Land Rover -Italy global juggernaut, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding.
Among other crucial topics, the workshop covered a global brand’s positioning strategies and the secrets of a sustainable innovation and management within the context of an automotive sector company of excellence such as Jaguar & Land Rover.
The active participation of our Master in Marketing and Communications, International Human Resources Management and MBA students gave value to the precious exchange of opinions and to the professionally and personally highly inspirational experience.
The Rome Business School’s practical and always international approach is aimed at bringing its students closer to a future that sees them ever more as main players, but that requires an in-depth knowledge of the present and an awareness of the past.
As we thank Dr Maver for his professionalism and for making himself available to us, we encourage you to keep yourself informed about our upcoming initiatives!