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Pricing Strategies

Pricing Strategies

Overview

Within the context of the whole marketing mix, price represents a fundamental and sometimes decisive strategic lever in competitive positioning. It is, in any case, distinguished by a flexibility that is not found in other marketing levers, such as product, distribution or communication. At the same time, though, the price is an extremely complex and difficult to manage marketing tool. This is why it is necessary to be able to fully understand its nature, its possible determination criteria, its management variables and determination factors.

Objectives

The Rome Business School’s Pricing Strategies course is aimed at providing attendees with a comprehensive and up to date outline of the possible methodological approaches to price determination, highlighting its features and operational specificities. Although not focusing on the mathematical aspects of the subject, the course will however provide essential tools and techniques related to the numerical facet of this marketing lever.

The need for a pricing approach coherent with the whole marketing mix and brand positioning will be specifically highlighted, providing, to this end, the most modern operational tools.

Target recipients

The course is designed for marketing managers that already operate in pricing processes and to those who are new to the subject.

Contents

What is the price?
Price determination factors
New product pricing strategies
Product pricing and mix strategies
The pricing manoeuvre
Price adjustments
Public impositions on the subject of price determination

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Course options

This course can be attended in three ways:

  1. On campus

  2. On line, via a cutting-edge web platform

  3. In house, i.e. at your workplace

 

Benefits

Whichever way you choose to take the course, you will receive:

CERTIFICATE

At the end of the course, you will be presented with a named participation certificate.

HIGH QUALITY LECTURES

Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.

LEARNING MATERIALS

All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.

CAREER-SERVICE

If you wish, participation in this course will entitle you to:

  • Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
  • The review and editing of your CV;
  • Support in managing your job interviews.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

Course duration and dates

Tuition fee

How to apply

To register you have to:

  1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812 or via Email to info@romebusinessschool.it

  2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT

  3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812 or via email to info@romebusinessschool.it

 

 

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