Sales Techniques

Sales Techniques


Within the marketing process, the sale phase plays a decisive role for the attainment of the business objectives that a company has set itself. The steps that lead to the achievement of these objectives are the identification and qualification of potential customers, the customer pre-approach, , the approach, the presentation and demonstration, the management of objections,, the closing and the follow-up. The Rome Business School’s Sales techniques course tackles these themes with an approach that puts together the most advanced conceptual perspectives, operational experiences and practical case studies.


This course will provide you with the competency necessary to satisfy customer needs and the motivational energy to maximize all sales opportunities.

Target recipients

Do you need to attract more customers, improve conversion rates, increase existing customers’ lifetime value or achieve your sales targets? If the answer to any of these questions is yes, then this is the course for you.

The Sales Techniques course will be beneficial for persons with sales experience who wish to update their competencies and also new salespersons who intend to develop a more positive attitude, increase their self confidence and learn how to exploit all sales opportunities to the max.


How to become an excellent salesperson

How to develop and present an effective value proposition

The sale process and its phases

True differentiation as a source of competitive advantage and sales success

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Course options

This course can be attended in three ways:

  1. On campus

  2. On line, via a cutting-edge web platform

  3. In house, i.e. at your workplace


Whichever way you choose to take the course, you will receive:


At the end of the course, you will be presented with a named participation certificate.


Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.


All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.


If you wish, participation in this course will entitle you to:

  • Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
  • The review and editing of your CV;
  • Support in managing your job interviews.


Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

Course duration and dates

Tuition fee

How to apply

To register you have to:

  1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812 or via Email to

  2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT

  3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812 or via email to



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