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Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning

Overview

Behind any successful marketing campaign there is a careful segmentation, targeting and positioning activity. In fact, the precise identification of potential customers enables cost optimization and sales and profit increase. Further, a correct differentiation and positioning approach makes it possible to acquire a decisive competitive advantage over the competition. In order for this to happen, it is necessary to understand and adequately employ the most modern techniques that you will learn with this course.

Objectives

The Rome Business School’s Segmentation, Targeting and Positioning course was designed with the aim of providing you with excellent conceptual approaches and operational methods, to enable you to accurately and effectively manage these strategic marketing activities.

To this end, segmentation criteria, segment evaluation and target selection methods will be analysed, together with differentiation and positioning systems capable of generating a lasting competitive advantage.

Target recipients

The course is aimed at those who already operate in a marketing environment, at both the junior or senior level, and wish to acquire a specific training in segmentation, targeting and positioning systems.

Contents

Market segmentation
Defining a target market (targeting)
Differentiation and positioning

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Course options

This course can be attended in three ways:

  1. On campus

  2. On line, via a cutting-edge web platform

  3. In house, i.e. at your workplace

Benefits

Whichever way you choose to take the course, you will receive:

CERTIFICATE

At the end of the course, you will be presented with a named participation certificate.

HIGH QUALITY LECTURES

Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.

LEARNING MATERIALS

All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.

CAREER-SERVICE

If you wish, participation in this course will entitle you to:

  • Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
  • The review and editing of your CV;
  • Support in managing your job interviews.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

Course duration and dates

Tuition fee

 

How to apply

To register you have to:

  1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812 or via Email to info@romebusinessschool.it

  2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT

  3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812 or via email to info@romebusinessschool.it

 

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