FINANCE AREA

INVESTMENT TECHNIQUES AND FINANCIAL MARKETS

The module will review how decisions are made by institutional (banks, insurance companies, etc.) and individual investors (families). In this sense, tax, portfolio management and goal setting issues will be reviewed and further analysed by means of cases and exercises.

CORPORATE FINANCE

The module will instil the notion of capital budgeting in participants, namely: the analysis of cash flows, risk, and the financial aspects involved in project evaluations. Other important topics relevant to corporate finance will be covered, as debt vs. equity financing and corporate valuation models.

 

HUMAN RESOURCES MANAGEMENT

ORGANIZATIONAL BEHAVIOUR AND CHANGE MANAGEMENT

Through this course participants will understand the dynamic nature of modern organizations and the complex issue of change within them from the perspective of culture. Culture is arguably an element of strategic stability in organizations, yet one which can play a role as an engine towards corporate change if used properly.

LEARNING AND DEVELOPMENT

The course will provide participants with the knowledge and skills required to deliver effective learning and development activities for one-to-one, small group and large group sessions. Participants will review adult learning principles and the learning cycle, with the main focus on the importance of creating and maintaining a positive learning environment and the knowledge and skills required for the actual delivery of an activity or session.

 

INTERNATIONAL BUSINESS

CROSS-CULTURAL COMMUNICATION AND MANAGEMENT

The course will provide the students with the conceptual and operational tools to enable them to function as a manager or an entrepreneur in an international environment. Participants will also understand the meaning of culture and the impact of cultural diversity on business and management, being able to manage the communications models and styles of the various cultures of the world in their business at the end of this module.

 INTERNATIONAL TRADE

The module looks at the various Preferential Trade Agreement types and other trade instruments used to increase or curb the trade. Participants will learn to assess the economic and social values of different trade policies as well as the main trade theories to help explain phenomena like price discrimination, factor price equalization, etc.

 

MARKETING

SERVICE MARKETING

The ultimate objective of the module is to introduce participants to the strategies and techniques of marketing services to customers and prospects. It intends to help participants appreciate the essential elements that differentiate service marketing activities from traditional product ones. In that sense, marketing issues extend beyond marketing itself and encompass fields such as operations and human resources in a holistic view.

DIGITAL MARKETING 

The module will identify multiple channels for digital (electronic) marketing. The students will have the possibility to understand the digital marketing role in the general company strategy and then compare and criticize different digital marketing campaigns. At the end of the course they will have the possiblity to know how to build a Digital Marketing Strategy and incorporate the one in the General Company Strategy.

 

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