Having graduated magna cum laude in 2007 at the Modern Literature Faculty of the University of Catania, between 2009 and 2012 she specialised in the field of cultural communication at the Confcommercio agency and at the Italian Research Academy where, in her capacity of member of the Privacy and Development Lab within the office of the Personal Data Protection Guarantor, she earned a Master’s degree in Audiovisual Communication.
Working as data analyst at Datalab since 2009, she dissects the qualitative/quantitative analysis of press, web and TV reviews for large public and private companies and the study of reputational parameters in the work of press officers and media consultants.
Besides reputational and economic analysis, she has worked, since 2010, as press officer, founding, in London, DogmaCommunication, a company specialising in cultural marketing through the promotion of artists and institutional and non-institutional figures; she has organised, among other events, the Lectio Magistralis “Entrepreneurial education – art as a metaphor of learning” at the Roma Tre University in May 2012 and numerous campaigns for the Movimento per la Cultura, the CMA – Cinema Makeup Academy – vfx makeup academy and for many well known faces in the national artistic landscape.
In the context of organising events, in 2008 she set up ENEL’s Open PowerStation roadshow, organising all the events in the northeast of Italy and contributed to the organisation of ENEL’s Digital Contest, in cooperation with the Future Film Festival.
In the field of cinematography and television, she organised the Italian editions of numerous TV formats for E! Entertainment and has cooperated in the field of production for the Polish edition of The Simpsons for Fox Poland.