Giuseppe Albeggiani

Graduated summa cum laude in Economy at Rome’s Univerisity La Sapienza; YALE: Marketing; UCLA: Corporate Psychology.

Currently General Manager for Fight Network Italy, television channel ch62DTT dedicated to fighting sports; Sport Marketing professor at Rome’s UISM University; coordinator of the Master in Sport&Leisure Marketing at Rome Business School.

In 2015 he coordinates positioning and sponsorship for U.C. Sampdoria and of the building of the sales-network for Media-One Srl, distributor for 2156 RFI stations.

In 2012 he is Founding Member for TheBe, counselling company specialized in developing digital tools for e-commerce and retail engineering. TheBe launched e-stores for newspapers like Metro, LaSicilia and Il Denaro; it also produced an app dedicated to virtual showrooms and develops a series of services targeted to B2B and B2C sales in Italy and abroad. In time the e-stores gather 150 vendors, 75 in the quality agri-food industry.

On January 2006 he founds Etnocom Etnomktg, the only multi-ethnic marketing company in Italy.

On 2007 he creates BabelTV, tv channel for Sky dedicated to migrants, which he later divests and regains in 2015 and finally launches once more in 2016 dor Digitale Terrestre.

In JWT, Strategic Planner and later AD digital@jwt. In Saatchi&Saatchi, Regional Account Director P&G.

In New York, Mktg Director Bulgari Corporation of America. In Los Angeles, Consultant MO inc.
In Atene, Marketing and Advertising Manager Stet Hellas. In Rome General Manager Clipper s.p.a.

Head writer on Marketing and Ethics for the free newspaper Metro.

Author of three books edited by Amazon.

Masters and Courses held by the teacher